PayPerPost, the leading Consumer Generated Advertising marketplace, has just made a press release and I wanted to let my reader know about it. It has announced the completion of a $7 Million funding from it investors led by Draper Fisher Jurvetson. This is a PayPerPost’s Series B funding and Draper Fisher Jurvetson was also one of the lead investors in PayPerPost Series A funding. With these great funding, PPP will now add many new features which will make it easier for advertisers to advertise on blogs and get the buzz. I have quoted the direct press release from PayPerPost for you to take a read below:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

Well, PayPerPost, which is already the industry’s leading blogger’s marketplace is become even more resourceful with these big funding. With the new $7 Million funds, PayPerPost have raised over $10 million in funding from its investors. Draper Fisher Jurvetson Managing Director Josh Stein is now also a part of the PayPerPost’s Board of Directors. Other investors include Inflexion Partners and Village Ventures. DFJ Gotham is also a part of the new investment team. Great funds such as this will make PPP an even better marketplace than ever. PayPerPost has already started adding new feature like the PayPerPost Directory (a new feature for PPP Direct) where advertisers can directly hire blogs from a pool of publishers, to write about their site, service or products. The trend will continue and you gonna love PPP more than ever!